GUWAHATI, Sept 28 - The Assam Tourism Development Corporation has tied up with Instagram to promote tourism in the State with unveiling of the hashtag #AwesomeAssam by Instagram here today.
An exhibition was held showing photographs of Assam already posted in Instagram along with a workshop for stakeholders for making best use of Instagram’s power of visual storytelling.
“Assam is one of the most beautiful states of India and government is investing significantly to attract tourists to the State. Assam Tourism has in the past few years launched a massive publicity and promotion campaign under the name and tag of ‘Awesome Assam’. All media of advertising and publicity have been utilised to showcase Assam as one of the most exotic tourist destinations of the country. Assam Tourism has also stepped into digital and social media platforms to highlight its product,” ATDC MD Jayanta Malla Baruah said.
Tara Bedi, Public Policy and Community Outreach Manager, Instagram, said, “Instagram is an integral part of tourism in today’s digital age. When people travel, they post their adventures on Instagram and those stories inspire others. Instagram’s power of visual storytelling enables businesses to drive awareness with highly engaged communities and to reach the right audience. We are glad to partner with ATDC and help promote Assam as an incredible Indian travel destination.”
The Instagram workshop held as part of the tie-up, was attended by tour operators, hoteliers, homestay owners, academicians, students, local food and handicraft entrepreneurs.