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Arunachal’s first lady interacts with loin loom weavers

 ITANAGAR, March 23 - Continuing her endeavour to promote indigenous loin loom weaving, the First Lady of Arunachal Pradesh Neelam Misra visited Lower Niti Vihar Colony here today and met the loin loom weavers. She visited their houses and saw for herself the way loin loom weaving is practised by the womenfolk at home, a press release said.

 The First Lady, who took up the issues of local loin loom weavers with Union Cabinet Minister for Textiles Smriti Zubin Irani, during latter’s visit to Itanagar on February 22, enquired about the challenges of the weavers, particularly the availability of raw materials, subsidised loans, training centres and the outlet for the produces.

The First Lady advised the weavers to take advantage of e-Marketing, which is the process of marketing a brand using the Internet. She said that through e-Marketing, they can sell their loin loom produces to any interested individual anywhere in the world. She also informed them about Government e-Market Place or GeM in short.

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