Guwahati, Tuesday, July 16, 2013
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Fishfed keen to set up more permanent outlets
Pranjal Bhuyan
 GUWAHATI, July 15 – Encouraged by good customer response, the Assam Apex Cooperative Fish Marketing and Processing Federation Ltd (Fishfed) is looking to set up more permanent retail outlets in Guwahati.

 Fishfed managing director DK Sharma told The Assam Tribune that among other locations, the State Government-owned firm is willing to go for such outlets in Chandmari and Noonmati areas.

“Our mobile fish selling booth has received good response in Noonmati and Chandmari localities. If we are able to get some land, we can seriously think of having permanent booths at these locations and maybe also at some other places,” Sharma said.

He said Fishfed will look for land and if proper locations are found, it will apply to the State Government for permission to set up retail outlets. “We have the money to operationalise them,” Sharma said.

Fishfed has two permanent retail outlets in Guwahati – at Roopnagar and Maligaon – and one roadside booth in the form of a refrigerated van at Wireless locality. Besides, recently it launched a mobile fish selling booth in the form of an auto van which is catering to Panbazar, Zoo Tiniali, Chandmari and Noonmati localities.

Asked if it is also looking to set up retail booths in other places across Assam, Sharma said, “We want to first try it out in Guwahati and maybe then we can think of having outlets in other towns and cities.”

At present, Fishfed is mainly sourcing from the Paltan Bazar wholesale market for its retail outlets in the city. Sharma said a high-level team from Fishfed had visited Andhra Pradesh recently.

“We are open to sourcing from outside the State,” Sharma said.

He added that while Fishfed outlets are currently selling only Rohu and Bhokua, other varieties of fish like Rupchanda and Ilish, among others, are also available “as per the season.”  

Fishfed’s sale in the Guwahati retail market is over 200 kg on an average day and it sells fish at “not more than 25 per cent of wholesale rates.”

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