AGARTALA, July 13 - With the season of the GI-tagged ‘Queen’ pineapples coming to an end, Tripura has started shipping the ‘Kew’ variety of the fruit to Dubai, a State minister said today.
The first consignment of 1.5 tons of ‘Kew’ pineapples was shipped to the Emirates yesterday from Darchai in Unakoti district, about 130 km from here, Minister of Agriculture Pranajit Singha Roy said.
“More consignments of the tropical fruit will be sent to the Middle East shortly. As the ‘Queen’ variety of pineapple was well received by people in different parts of the country and abroad, we have decided to transport the ‘Kew’ variety too,” he said.
The ‘Kew’ pineapple will grow for one more month or so, which gives Tripura an opportunity to tap the market for the fruit even further, the minister stated.
Now that the ‘Queen’ pineapple has been “brand positioned” in the international fruit market, Pranajit said the ‘Kew’ variety would easily get its customers.
“We will set up marketing initiatives for ‘Kew’ pineapple, centred on Tripura Bhavan at Pretoria Street in Kolkata, this month. As marketers from New Delhi have also been roped in for the initiative, the pineapple will be available at Delhi Haat in the national capital,” the Agriculture Minister said.
Speaking at the flagging-off ceremony of the first consignment at Kumarghat in Unakoti district yesterday, BJP MLA Sudhangshu Das said the pineapples would make Tripura “familiar” to the rest of the world.
Das also stated that the BJP-IPFT Government in the State would work to revive a fruit juice concentration plant, which was set up at Nalkata in Unakoti district in 1988. The plant became non-functional nearly a decade ago. – PTI