Guwahati, Tuesday, February 5, 2019
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Govt using social media to reach out to people
Staff Reporter
 GUWAHATI, Feb 4 - The State Finance Department has picked up social media as a tool for working on their special campaigns and strategies for the upcoming State Budget 2019-20.

Social media would work as an additional platform to inform and engage citizens on the Budget and also as an effective tool to gauge public mood and acquire feedback.

The Budget will be presented by Finance Minister Himanta Biswa Sarma on February 6.

“The decision to use this dynamic medium, in addition to other traditional means, was inspired by Prime Minister Narendra Modi’s vision of Sabka Sath Sabka Vikas, and it is also in keeping with our commitment to adhere to the principles of participatory governance,” a statement from the State Finance Department said.

The use of social media for seeking people’s participation and inputs ahead of Budget presentation is one of the first-of-its-kind experiments in the country, which has proved to be very effective. “In a short span of time, we have reached out to more than 1.6 lakh people by posting 200 feeds on Twitter, Facebook and Instagram in 11 days with a combined follower base of over 3,200,” said the statement.

Among others, the Finance Department ran special campaigns using social media platforms to educate the people on the finer nuances of the Budget. They also attempted to leverage the power of the social media to highlight government policies and programmes and showcase how these programmes are making a difference to the lives of people.

The application called ‘Assam Budget’ is also a unique initiative towards Digital India.

“In the months ahead, we are planning to continue to engage citizens as well as reach critical information using the social media platforms. Among others, one of the key objectives of our social media campaign outreach strategy has been to create a bonding with our vibrant pool of youngsters and many other tech-savvy people of Assam, who are adept at communication using social media platforms,” the statement added.

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