NEW DELHI, April 14 (IANS): Jaypee Cement has expanded its sponsorship support to three Indian hockey players - Sardara Singh, Sandeep Singh, and Shivendra Singh.
Cricketing legend Sachin Tendulkar remains Jaypee Cement's main brand ambassador.
The announcement was made by the company's executive vice-president Shiva Dixit at a function at Jaypee Golf and Spa Resort in Greater Noida Saturday.
The players, who were present at the press conference, thanked Jaypee Cement for sponsoring them ahead of the 2012 London Olympics.
Indian veteran batsman V.V.S. Laxman and badminton star Saina Nehwal are also associated with the company.