Guwahati, Wednesday, July 29, 2009
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CITY

Digital double-screen mini cinema hall opened at Paltanbazar
STAFF Reporter
 GUWAHATI, July 28 – Now, the cine-goers of Guwahati can enjoy the facilities of multiplexes in a much cheaper rate at the air-conditioned mini cinema hall with digital projection launched today by Gold Digital Cinema at ASTC complex, Paltan Bazar.

Inaugurating the double screen mini hall, the State Health Minister Himanta Biswa Sarma stressed on the need to adopt latest technology in cinema halls to woo the new generation, who would hardly pay for outdated technologies.

“The law and order situation is often blamed for the downfall of cinema halls in the State, which according to me, is not true. If normalcy can return to daily markets, shopping malls and other public places after the terror strikes, why cinema halls are hit beyond recovery? Actually, it is old technology adversely affecting the cinema halls and the condition would not improve till our halls introduce the latest technology and provide good facilities to its patrons,” he added.

Lauding the efforts of Rajeev Kr Bora, director of Gold Digital Cinema, Guwahati, he added that the step taken by the local youth would inspire many, and it would go a long way to improve the cinema industry in Assam.

Speaking about his expansion plans, Rajeev Bora said that a double-screen mini hall would be launched at Salasar market complex in Lakhtokia and another single screen hall would be opened in LG Tower, Narengi.

“There are plans to launch 25 such screens in different parts of the State in the coming two years. People can enjoy the facilities of air-conditioned theatre, digital projection ensuring high picture quality, Dolby digital sound, push back chair, 100 per cent power back up with sufficient car parking – all at an affordable rate. Our cinema halls would give importance to the local releases,” he mentioned.

The Gold Digital Cinema is a Mumbai based organisation owned by Hasmukh Shah of Times Cinema, Ratan Jain of Prachar Communication and Ashok Tiberewal of Salasar mega store.

Speaking on the occasion Jain assured the audience, comprising the bigwigs of Assamese film industry, that he would produce at least ten Assamese movies in the coming year.

Noted film director Manju Bora, in her speech hoped that the launch of mini cinema halls with digital technology, would work as a powerful tool to revive the Assamese film industry.

Swapnanil Baruah, Secretary, Cultural Affairs, while speaking on the occasion, reiterated that the government would extend its support to the steps taken for reviving the ailing film industry of the State.

“Entertainment is growing as a big industry nowadays and such projects would also solve unemployment problem to some extent,” he added.

The hall would be commercially opened from July 31.